We curate our own collection of clothing and accessories, alongside handpicked favorites from a variety of other designers. We take care of the searching and selection to offer you only the finest pieces.

Founded on California’s Central Coast, tūvi, formerly T-UP Apparel, was launched with the debut of The Kinsley, an athletic golf skirt. Created by sisters Kim and Jen, tūvi’s purpose is simple yet powerful: to raise awareness and fund research for cures for childhood cancer, while honoring the courageous warriors in this fight.