Go-To Essentials On and Off The Course

Our Story

We’re a California lifestyle brand that seamlessly blends technical performance with relaxed coastal aesthetics. Our curated collection features our own designs alongside handpicked favorites from other premium brands. Whether you’re an active individual or simply seeking casual comfort, we take the guesswork out of shopping by offering only the finest styles, thoughtfully selected for your lifestyle.

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From Waves To Wedges

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From Waves To Wedges

tūvi is your go-to for all things golf, surf, and sun—where sporty meets salty. We mix cool, coastal vibes with modern golf style for looks that feel as good as they play. Think comfy layers, easy dresses, beachy sets, and gear that moves with you—from morning tee times to sunset swims. Whether you’re chasing birdies or riding waves, tūvi keeps it fun, effortless, and always a little salty.