OUR STORY
We’re a next generation golf lifestyle brand and community that connects players and fans of all ages and skill levels. Our Mission is to help fund childhood cancer research.

The T-UP brand intertwines stylish designs with comfortable apparel that transcends golf, leisure and life activities for women, men and juniors. Whether you are on the course, or relaxing on the beach with friends or family, you can identify with our brand and feel comfortable doing so.

HOW IT ALL STARTED
The idea was inspired by two female junior golfers in Sacramento, CA who were looking for a way to share the love they have for the game with others, both on and off the course. They wanted to share their passion and joy and how that joy supersedes the expectations of winning and perfection. After numerous discussions and brainstorming sessions with their parents, the entire family decided to pursue the sisters’ vision and the T-UP brand was born. The T-UP brand is proudly powered by juniors and managed by Mom & Dad.

Because our brand is inspired by passion, we are passionate about giving back. That’s why we proudly donate a percentage of our sales to raising awareness and helping to find funding for cures for childhood cancer and warriors. We are inspired everyday by our friend Kinsley. A portion of every purchase is donated to help fund childhood cancer research for children who battle a rare and aggressive brain cancer known as Atypical Teratoid Rhabdoid Tumor (AT/RT).   These donations will help advance AT/RT treatments through The Pediatric Neuro-Oncology Consortium Foundation’s (PNOC) new AT/RT Registry and clinical trial. If you'd like to donate directly, you can donate here.